2b bebe

bebe stores are an American clothing retailer founded in 1976. The name was inspired by, and is pronounced as in, the phrase "to be or not to be" from the play Hamlet. Manny Mashouf, who emigrated to the United States in the early 1970s, opened the first bebe store in San Francisco during a time when three categories dominated the women's wear market: junior, bridge and misses. Having discovered a demographic that was neither junior nor bridge, Manny aimed to break the mold by offering this under-represented population of stylish women distinctive and inspirational fashion bearing an unmistakable hint of sensuality. His concept stuck and bebe reaped early success. (Source wikipedia)